During the Spring Festival period, the China National Tourism Office in Frankfurt organized a themed promotional campaign at Frankfurt International Airport, showcasing renowned tourist destinations such as Hunan's Yueyang Tower, Fenghuang Ancient Town, and Furong Town. These attractions drew the attention of international travelers.

The promotional campaign was located in the non-Schengen departure zone on the second floor of Terminal 1, Zone B—a core waiting area for multiple China-Germany routes characterized by extended passenger waiting times and high foot traffic density. A large curved advertising screen exceeding 30 square meters played a promotional video on Hunan's cultural tourism throughout the day, along with the "Nihao! China" promotional video and the China Ice & Snow Tourism Overseas Promotion Season video. All this covered major travel times from the first morning flight to the last flight of the evening .

The promotional video featured Hunan's scenic spots such as Wulingyuan, Yueyang Tower, Fenghuang Ancient Town, and Furong Town. In Wulingyuan, thousands of towering peaks majestically rise straight from the ground; the one-thousand-year-old Yueyang Tower stands by the river; stilted houses of Fenghuang Ancient Town are mirrored in the clear water; and a waterfall cascades down in Furong Ancient Town. The province's enchanting landscapes and profound cultural heritage unfolded before European travelers through the lens, evoking a sense of wonder.

Frankfurt Airport in Germany stands as one of Europe's most vital aviation hubs and the busiest gateway for passenger traffic between China and Europe. This campaign will run through mid-March 2026, comprehensively covering the international travel peak periods around the Spring Festival to ensure precise delivery of tourism promotion information.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: Voice of Hunan