The "China Up-close" Hunan Tour event arrived at its Changsha stop on September 1. Fourteen media representatives from various African countries visited the 2024 Hunan (Changsha) Cross-border E-commerce Trade Fair. At the fair, African media representatives visited a number of cross-border enterprises. Leather shoes, bags, and chili peppers, which sell well in Africa, attracted their attention. In particular, Kilimall, a leading online shopping site initiated by a Hunan-born entrepreneur in Kenya, attracted the attention of African media friends.

Kilimall is an e-commerce trading platform that has flourished in Africa. Founded in Nairobi, Kenya in 2014, the platform has offices in Changsha and Shenzhen, China. Since its inception, Kilimall has effectively integrated African characteristics and local features. It boasts a global supply chain, international payment capabilities, local African brand marketing, local warehousing and logistics, local after-sales customer service, and other operational teams and service systems. Kilimall has now become a trusted and favored shopping channel for African consumers, and an influential life and work service platform for African people.

"Changsha impressed me very much," said Zakariae, a photojournalist from Morocco. At the 2024 Hunan (Changsha) Cross-border E-commerce Trade Fair, he was very delighted to learn about and visit cross-border enterprises in various fields online. "Changsha is very convenient for cross-border start-ups and investors, and it is a city that greatly supports entrepreneurship and investment," he exclaimed.

Source: en.changsha.gov.cn