In Hengyang, a cultural feast is being staged. The third Hunan Intangible Cultural Heritage Expo has attracted 198 intangible cultural heritage(ICH) projects from the six provinces in the central region, with an exhibition area of over 5,000 square meters, showcasing the results of systematic protection of intangible cultural heritage. The Expo allows visitors to experience the unique charm of intangible cultural heritage firsthand.

NaveeD from Pakistan is the first foreign student at the University of South China and has been in Hunan for 14 years. He has a special fondness for the intangible cultural heritage of Hunan. At the Hunan Intangible Cultural Heritage Expo, he experienced multiple ICH projects, from ICH costumes to cuisine, from the traditional craftsmanship of Hengzhou Kiln to ICH flower arrangements in Hengyang. He has gained a deeper understanding in this regard. NaveeD not only likes intangible cultural heritage but also lives life to the fullest in Hunan, even considering staying in Hengyang for further development. "It's really top-notch!" he enthusiastically recommends the food and scenery of Hengyang to the reporter.

The Hunan Intangible Cultural Heritage Expo integrates modern technology with cultural tourism. Digital fireworks, naked-eye 3D Xiang embroidery, holographic dressing, CAVE space, and other "ICH + Technology" applications showcase ICH's new vitality in modern life. It is a combination of both art and life. From hairpins, tie-dye clothing to oil paper umbrellas and fans, these decorative items convey the aesthetic concept of ICH home life, achieving a perfect fusion of traditional craftsmanship and modern technology. Particularly eye-catching are a number of children who actively participate in ICH dances and sports, their gambols becoming a beautiful scene at the event.

The Expo also specially set up an ICH "mass entrepreneurship and innovation" space, inviting research and training institutions and cultural and creative enterprises to engage in, presenting products developed via ICH "mass entrepreneurship and innovation", which "can be seen, touched, experienced, and taken away." Through online and offline linkage, it connects ICH specialty products with the market and opens up sales channels, empowering the cultural tourism industry to improve and upgrade.

Recently, the slogan, "If you're not busy on the weekend, take a trip to Hengyang", has frequently gone viral. The third Hunan Tourism Development Conference is being held in Hengyang, Hunan, drawing tourists from all over the country. NaveeD is filled with joy to see Hengyang "become an instant hit" and especially welcomes friends from other places to Hengyang, "Whether you are interested in historical culture, natural scenery, or delicious food, Hengyang can satisfy you!"

Source: hunantoday