A cutthroat competition has seemingly recently started among several culture and tourism bureaus across the country, which are tactfully transforming "star power" into a new advertising mechanism for provinces and cities to boost local tourism.

The competition is currently white-hot. So far, provinces like Hubei, Shandong, Hebei and Jilin have all found tourist ambassadors. Hunan Province has also invited celebrities including Wang Han, He Jiong, Zhang Yixing, and Yi Yangqianxi as promoters to introduce their hometowns. 

Zhang Yixing, also known as Lay Zhang, the esteemed Chinese pop star hailing from Hunan Province, joyfully expresses his deep pride in his hometown. He enthusiastically invites you to experience the splendor of Changsha, a city brimming with beauty, culture, and warm hospitality.

Source: official WeChat account of the Hunan Provincial Department of Culture and Tourism

Video source: official Douyin account of the Hunan Provincial Department of Culture and Tourism