A cutthroat competition has seemingly recently started among several culture and tourism bureaus across the country, which are tactfully transforming "star power" into a new advertising mechanism for provinces and cities to boost local tourism.

The competition is currently white-hot. So far, provinces like Hubei, Shandong, Hebei and Jilin have all found tourist ambassadors. Hunan Province has also invited celebrities including Wang Han, He Jiong, Zhang Yixing, and Yi Yangqianxi as promoters to introduce their hometowns.

Wang Han, a prominent host of Hunan Satellite TV, has been living in Hunan for 40 years. With a deep affection for his beloved province, Wang Han wholeheartedly extends a warm invitation to friends from all corners of the globe, urging them to explore the wonders of Hunan. 

He Jiong, a renowned host from Hunan Satellite TV, cordially invites you to immerse yourself in the picturesque landscapes of Hunan, known for its extraordinary mountains and enchanting waters.

Source: official WeChat account of the Hunan Provincial Department of Culture and Tourism

Video source: official Douyin account of the Hunan Provincial Department of Culture and Tourism