The debut concert of the Yangtianhu Grassland Music Season 2025. (Photo provided by the organizing committee)

The Yangtianhu Grassland Music Season 2025 kicked off on July 5, 2025. The debut concert, "Party under the Starry Sky," attracted numerous visitors.

The music season will last until August 23, with concerts taking place every Saturday evening throughout the summer. The follow-up music events will include a grassland-themed music festival, an all-star music festival, and a grassland electronic music festival, among other various musical genres on weekends. These performances are designed to meet the diverse tastes of tourists and music fans. Visitors can participate in the festival freely with their tickets for the scenic area on that day.

In order to enrich the interactive experience of visitors, the Yangtianhu Grassland Music Season 2025 launched the "Mood Cloud Series" IP - eight cute images inspired by the clouds over the grassland. These cloud-shaped images with their signature "beeping" mouths and playful, emoji-like expressions, have become popular with visitors. Visitors can participate in activities to obtain limited-edition merchandise or hand puppets. In addition, a number of new must-see attractions have been added, drawing visitors queuing up to take photos.

The cultural and creative products of "Mood Cloud Series" IP. (Photo provided by the organizing committee)

The Yangtianhu Grassland is the southernmost alpine grassland in China, with an average summer temperature of 20℃. The scenic area provides horseback riding, grass sliding, cute pet interaction, and other special programs for visitors. During the summer season, the scenic area will carry out colorful events including a midsummer camping festival and opportunities to explore canyon streams, enriching both summer travel and cool relief experiences for tourists.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: People's Daily