On the evening of February 23, the Hunan Provincial Department of Culture and Tourism released the latest cultural tourism data during the 2026 Spring Festival holiday. The telecommunication data showed that Hunan Province received a cumulative total of 58.4233 million tourist trips over the nine-day holiday, representing a year-on-year increase of 8.28%. Based on big data modeling from visitor flow monitoring cameras, 12 monitored 5A scenic spots received 4.2789 million visits, a 60.82% year-on-year increase during the holiday. Meanwhile, a total of 197 monitored 4A scenic spots received 4.7019 million tourist arrivals, marking a year-on-year growth of 72.64% .

According to the China UnionPay data, the total transaction value of tourism consumption during the holiday reached 57.351 billion CNY, a year-on-year increase of 33.86%. 

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese sources: hunan.gov.cn; hunantoday