The Report on China's Top 100 Overseas Brands Index was released recently. Three Hunan-based companies were selected for their outstanding global achievements: Lens Technology, Sany Group, and Zoomlion.

The report, jointly compiled by People's Daily Overseas Network and the GYBrand Global Brand Research Institute, served as a key barometer for measuring the globalization development level of Chinese enterprises. It comprehensively evaluated companies based on four core dimensions—overseas performance, brand building, brand contribution, and sustainable development—to select the Top 100 Overseas Brands. The listed companies were distributed across 40 cities in 19 regions nationwide, spanning 20 major industries. They were all industrial leaders, each with an overseas revenue exceeding five billion CNY, boasting an average overseas revenue of 110 billion CNY.

The three Hunan-based companies selected for overseas expansion had clear and distinct paths, each showcasing a common trend of upgrading from "products export" to "brand and technology exports."

Lens Technology's globalization was characterized by diversified business drivers and a resilient supply chain strategy. The company maintained steady growth in its core consumer electronics business while proactively expanding into emerging sectors such as smart vehicles, robotics, and AR glasses. By establishing overseas production bases in Vietnam, Thailand, and other locations, the company has enhanced its risk-resilience capabilities.

Sany Group and Zoomlion, the twin giants of Hunan's construction machinery industry, continued to spearhead the overseas expansion of China's equipment manufacturing sector, with both achieving consecutive years of growth in their overseas revenue share. Through initiatives such as real-time global equipment management and overseas renewable energy projects, Sany Group has been transformed from a construction machinery exporter into a global provider of green infrastructure solutions. Publicly disclosed data showed that the overseas revenue accounted for over 60% of Sany Group's total revenue in the first three quarters of 2025.

Zoomlion, meanwhile, has enhanced its global competitiveness through deep digitalization and localization. The company has accelerated the construction of factories in Germany and Hungary, maintained investments in R&D and overseas system development, and established an initial localized supply chain in Europe. In the first three quarters of 2025, Zoomlion's overseas revenue share rose to 57.36%.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: hunan.gov.cn