The "Following in Xu Xiake's Footsteps to Explore Hunan," one of a series of 2025 "Touring Hunan" activities, is launched at the Mangshan Mountain National Forest Park in Chenzhou City on November 24. Leveraging the IP influence of Xu Xiake, the initiative brings together a hundred online influencers for an immersive tour to the enchanting Mangshan Mountain. These efforts aim to drive innovative integration between traditional cultural tourism resources and modern communication methods, creating sustainable new scenarios for cultural tourism consumption. (Photo/Li Jian, Hunan Daily)

The "Following in Xu Xiake's Footsteps to Explore Hunan," one of a series of 2025 "Touring Hunan" activities, is launched at the Mangshan Mountain National Forest Park in Chenzhou City on November 24. Leveraging the IP influence of Xu Xiake, the initiative brings together a hundred online influencers for an immersive tour to the enchanting Mangshan Mountain. These efforts aim to drive innovative integration between traditional cultural tourism resources and modern communication methods, creating sustainable new scenarios for cultural tourism consumption. (Photo/Li Jian, Hunan Daily)

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunantoday