On August 27, the Sri Lanka Tourism Promotion Bureau held a summer roadshow in Changsha, comprehensively promoting its rich cultural and tourism resources. This marked Sri Lanka's first return to Changsha for tourism promotion since 2017, demonstrating its high attention and commitment to the tourism market in central China.

A live performance. (Photo/Liu Tao, Hunan Daily)

Sri Lanka is an island country in the Indian Ocean, located south of the Indian subcontinent. It is separated from India by the Palk Strait to the northwest. The country experiences a tropical monsoon climate. With proximity to the equator, Sri Lanka enjoys summer-like weather all year round and has no distinct seasons.

Sri Lanka is known as the “Pearl of the Indian Ocean.” The country offers eight signature travel themes: pristine beaches, UNESCO World Heritage sites, abundant wildlife, cultural treasures, and more, making it the ideal choice for Chinese travelers seeking in-depth and quality travel.

The deputy chairman of the Sri Lanka Tourism Promotion Bureau noted that compared to popular outbound destinations for Chinese tourists such as Southeast Asia and the Maldives, Sri Lanka boasts unique historical and cultural resources as well as a diverse range of tourism assets. "Although it lacks snow-capped mountains, Sri Lanka has oceans, mountains, and plains, which is rare among island countries," he explained.
 
The deputy chairman stated that, "Changsha is a highly promising source market in central China, particularly with a strong demand for mid-to-high-end experiential outbound travel. We hope to reestablish close connections with local tourism operators through this roadshow and encourage more travelers from Changsha to visit Sri Lanka for immersive cultural, ecological, and leisure experiences."

This article is from the Hunan Provincial Government www.enghunan.gov.cn. 

Translator: Xiao Juan

Chinese source: hunantoday