The "Hearts Towards China, Together for a New Journey - NIHAO! CHINA 2025 Asian Tour Operators' China Trip" event commenced its Zhangjiajie tour on August 13. 

Thirty representatives of the leading tour operators from seven countries including Japan and South Korea embarked on a three-day in-depth inspection tour of Zhangjiajie. 

Group photo of the tour operators. (Photo provided by the host) 

The operator representatives explored Yuanjiajie, Tianzi Mountain, and other iconic scenic spots, and experienced unique transportation facilities such as Bailong Elevator, the world's highest outdoor sightseeing elevator, and the Tianzi Mountain Cableway. They also watched live-action shows named Charming Xiangxi and Tianmen Fox Fairy. These itineraries indulged the visitors with immersive experiences of Zhangjiajie's stunning natural landscapes and distinctive folk cultures.  

As the crown jewel of Hunan's tourism industry, the Zhangjiajie National Forest Park is hailed as a window of Hunan to the world, a welcoming hall to global guests, and a beautiful calling card of Hunan Province. Its peerless landscapes of iconic towering verdant peaks and beautiful streams have made it a landmark destination for international tourists. From January to July this year, Zhangjiajie received 722,000 inbound tourist trips, marking a year-on-year increase of 14.2% and maintaining the lead among similar tourist cities nationwide.

The event was hosted by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, and jointly organized by the Zhangjiajie Bureau of Culture, Tourism, Radio, Television and Sports and Ctrip Group. It aimed to promote Zhangjiajie's flagship tourism routes in the Asian market through field visits and experiential cultural tourism activities, further advancing the high-quality development of inbound tourism.

This article is from the Hunan Provincial Government www.enghunan.gov.cn. 

Translator: Pang Yuehui

Chinese source: Voice of Hunan