The launch ceremony of the Diverse Voices Campaign for Co-building the China-Africa International Communication Alliance (Changsha) was held in Changsha on the morning of July 15. The event was directed by the Publicity Department of the CPC Changsha Municipal Committee and hosted by the Changsha Media Group. More than 100 people attended the event, including representatives from the Publicity Department of the CPC Changsha Municipal Committee, media outlets, academic scholars, enterprise representatives, and international friends. The attendees witnessed the birth of a new platform for China-Africa communication cooperation.

Cultural ambassadors from countries such as Benin and Mali, enterprise representatives, as well as intangible cultural heritage inheritors are appointed as the alliance's first batch of "International Communication Ambassadors."

In recent years, Changsha has become more actively integrated into the Belt and Road Initiative, engaging in practical cooperation with Africa in fields such as trade, cultural exchange, and technological innovation in an all-round and multi-level manner.


The Diverse Voices Campaign focuses on a tripartite framework of media, universities, and enterprises, combining governmental and civilian communication efforts. Through joint contributions, resource sharing, and collaborative creativity, the campaign aims to establish a diversified coordination mechanism involving government agencies, media platforms, non-governmental organizations, businesses, and individual creators.

Currently, the alliance has set up media cooperation bases in six African countries, partnered with over 63 organizations, and gathered more than 100 African social media communicators.

The Changsha Media Group enters into in-depth cooperation with six major African media organizations at the launch ceremony. 

At the launch ceremony, the Changsha Media Group established in-depth cooperation with six leading African media organizations, including Sierra Leone's Travel Channel, Ghana's Norbea Media Group/ABC TV, Tunisia's Voice of Africa, Nigeria's News Investigators, Tanzania's Oriental Post, and the Senegal International Media Station. The initiatives marked the establishment of the Changsha Media Group's Africa International Media Cooperation Bases.

Cultural ambassadors from countries such as Benin and Mali, enterprise representatives, as well as intangible cultural heritage inheritors were appointed as the alliance's first batch of "International Communication Ambassadors" and were presented with certificates.

Going forward, the Diverse Voices Campaign remains committed to further deepening high-level and wide-ranging cooperation between Changsha and Africa so that stories of China-Africa friendship will shine more brightly through mutual learning and cultural exchange.

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: Hunan Daily