Recently, a Chenzhou cultural and tourism delegation traveled to South Korea to participate in the 40th Seoul International Travel Fair (SITF2025). With the theme of "Landscape Scrolls; Meet in Chenzhou," the Yangtianhu Grassland Scenic Area made its another appearance at the fair, showcasing the unique charm of this alpine grassland in southern China. Through the exhibition, Chenzhou's Beihu landscapes leaved a mark on the world's tourism map. 

The Chenzhou cultural and tourism delegation gathers in South Korea and promotes cultural tourism products. 

The SITF2025 is the largest tourism fair in South Korea, featuring participants from 45 countries worldwide and over 500 exhibition booths. During the exhibition, the Yangtianhu Grassland Scenic Area played immersive Korean-language videos, distributed promotional materials in Korean language, and presented free cultural and creative products. With its well-developed tourism offerings and diverse service experiences, the scenic area attracted numerous South Korean people and travel agencies to observe and inquire, allowing more international visitors to discover the "landscape scrolls" of Chenzhou's Beihu District.

Brochures in Korean language.

Catering to South Korean travelers' enthusiasm for in-depth nature experiences, group tours, and photography expeditions, the scenic area highlighted its pristine grassland landscapes, iconic sites for photography, and experiential activities like horseback riding and grass sliding. As an official exhibitor, the delegation visited leading South Korean travel agencies including Hana Tour and Modetour to discuss potential partnerships.

During the exhibition, the scenic area signed tourist-source agreements with multiple South Korean travel agents, establishing cross-border tourism channels. The South Korean travel agents will organize field visits to Chenzhou soon, and design tailored itineraries for South Korean tourists to visit Chenzhou.

Yangtianhu Grassland's debut in Seoul served as a "green invitation" to the world. Looking ahead, the scenic area will develop premium tourism routes and products; combine "going global" and "welcoming in" through online and offline platforms; and, strengthen domestic and international cultural tourism collaboration. These efforts aim to develop the scenic area into a world-class tourist destination, making it a shine pearl in the global tourism market.

Representatives from the Chungcheongbuk-do tourism authority watch a promotional video of Yangtianhu Grassland.

This article is from the Hunan Provincial Government www.enghunan.gov.cn. 

Translator: Xiao Juan

Chinese source: hunantoday