The 2025 World Tourism Alliance - Dongting Dialogue kicked off in Yueyang on May 25. Jiang Difei, vice governor of Hunan Province; Zhang Xu, chair of the World Tourism Alliance; Yan Jingming, vice president of the China Writers Association; Duan Qiang, chairman of the China Tourism Association; and, Peter A. Semone, president of the Asia Pacific Tourism Association, attended.

The 2025 World Tourism Alliance - Dongting Dialogue is a supporting event of the Fourth Hunan Tourism Development Conference. It is hosted by the World Tourism Alliance, with the theme of "Promoting High-Quality Development in Cultural Tourism with Cultural Strengths and Ecological Advances". Representatives from global tourism organizations and literature and art circles explore innovative approaches to integrate ecology with cultural tourism, unlocking enhanced ecological value from multidimensional perspectives.

Seven quality routes highlighting Yueyang's Dongting Lake and Yangtze River Golden Tourism Belt were launched at the ceremony. Yueyang was authorized by the China Writers Association as the "China Ecological Literature Base". The Declaration on the Dongting Dialogue also made its global debut.

Vice Governor Jiang noted that Hunan will continue to strengthen the creative transformation and innovative development of outstanding culture, providing new elements for telling China's story, spreading China's voice, and prospering world culture. The province will comprehensively promote the integration of science and technology, culture, and ecological development, to provide new paradigms for national and global cultural and tourism high-quality development. Hunan will further deepen cooperation with the World Tourism Alliance and other international organizations and institutions; keep optimizing the service environment for inbound and outbound tourism; and, offer new platforms for opening up and cooperation of global culture and tourism .

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: hunan.gov.cn