The Hunan Provincial Department of Commerce announced that the second Quality African Products Online Shopping Season has commenced, with 7-Eleven convenience stores across Changsha's main urban area serving as African product sales centers. These stores have set up dedicated zones showcasing distinctive African goods, bringing high-quality African specialties into residents' everyday lives.

On May 13, the 7-Eleven store located at the Friendship & Apollo Group headquarters building in Furong District, Changsha, stood out with its creative design themed around "Finding Quality African Products in Hunan". The design attracted much attention and stirred eagerness among passersby to step inside and explore the wonders of African products. Inside the store's African specialty display area, there are various products such as coffee, aloe gel, perfume, wine, nuts, and chili sauce, with prices ranging from several yuan to dozens of yuan.

Huang Xinchao, general manager of the Hunan Friendship & Apollo Convenience Store Management Co., Ltd., noted that 7-Eleven stores currently offer more than 40 African specialty products. Most of the products are cost-effective and popular among consumers, resulting in promising sales. In five 7-Eleven theme stores near the bustling Wuyi Business District, tasting events for African coffee and wine are also being held, allowing customers to experience the products before making a purchase.

Hunan Dayan Information Technology Co., Ltd., a company specializing in trade with Africa, primarily assists Chinese enterprises in exploring the African market and helps South African brands enter China. The company has cultivated the imported brand "Qiu Zhang Ma Tou (Chief's Wharf)" and is one of the suppliers for the African specialty products featured in 7-Eleven convenience stores. "The African specialties we supplied this time are mainly all-natural health  products, including tea, aloe gel, and wine," said Luo Caining, head of public affairs at the company. "Previously, our imported African specialties were mainly sold through e-commerce platforms. This collaboration with convenience stores represents a breakthrough for us in establishing offline sales channels."

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Kuang Zhenzhen

Chinese source: hunantoday