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Jul. 6, 2025

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Folk Culture Empowers Nighttime Economy

2025-01-19 Download Print

The photo shows Yao people making sticky rice dumplings that are mixed with Chinese mugwort leaves at Jiangyong County Folk Cultural Street. In recent years, the county authority has continuously explored the connotation of Nvshu culture and Yao culture, innovated inheritance methods, and carried out various folk cultural performances on a regular basis. Thanks to these efforts, the county's "nighttime economy" has transformed into a "booming economy," boosting local tourism and economic development. (Photo/Tian Rurui)


The photo shows a tourist trying on the traditional costumes of the Yao ethnic group at Jiangyong County Folk Cultural Street. In recent years, the county authority has continuously explored the connotation of Nvshu culture and Yao culture, innovated inheritance methods, and carried out various folk cultural performances on a regular basis. Thanks to these efforts, the county's "nighttime economy" has transformed into a "booming economy," boosting local tourism and economic development. (Photo/Tian Rurui)


The photo shows tourists selecting Nvshu-themed cultural creative products at Jiangyong County Folk Cultural Street. In recent years, the county authority has continuously explored the connotation of Nvshu culture and Yao culture, innovated inheritance methods, and carried out various folk cultural performances on a regular basis. Thanks to these efforts, the county's "nighttime economy" has transformed into a "booming economy," boosting local tourism and economic development. (Photo/Tian Rurui)


This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunantoday