On the morning of August 15, an observation project matchmaking conference of the third Hunan Tourism Development Conference was held in Hengyang City. Since the beginning of this year, Hengyang has introduced 25 cultural tourism projects worth 6.135 billion CNY.

More than 430 thematic investment activities have been held, with a focus on the observation projects. Yanfeng District and Jinma Entertainment Corporation Limited signed an agreement on building a parent-child cultural creative park. Nanyue District entered into an agreement with China Aerospace Science and Technology Corporation and reached cooperation intention with Zhurong Mars Aerospace Science Popularization Company. A number of cultural tourism enterprises and cultural tourism projects have settled in Hengyang successively.

Next, Hengyang will take the conference as an opportunity to strengthen business matchmaking across the broad, including:
--promoting industrial tourism development represented by the Jianxiang Public Welfare Day Cultural Block;
--developing products integrating fire culture, wild geese culture, academy culture, and Chuanshan culture;
--enhancing cultural tourism integration; and,
--creating a complete industrial chain consumption circle based on the IP culture of Hengshan Mountain and local brands, so as to foster an enduring driving force for consumer market.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunantoday