The launch ceremony of the 2024 Changsha "Year of Consumption Promotion" activities and the opening ceremony of the JD Mall were held on March 9. Shen Yumou, director of the Hunan Provincial Department of Commerce, announced the launch of the activities. Also in attendance was Kang Zhenlin, vice mayor of Changsha City and chairman of the Changsha Municipal Federation of Industry and Commerce.

With the theme of "Come to Changsha · Go Happy Shopping", the "Year of Consumption Promotion" activities are committed to building consumption platforms, continuing to innovate consumption scenarios, and igniting enthusiasm for consumption across the board.

The promotion is organized under a plan called "2+4+9+N."

"2" refers to two key activities, namely the launch ceremony of the 2024 Changsha "Year of Consumption Promotion" activities and the opening ceremony of the JD Mall, and the 17th Star City Shopping and Consumption Festival.

"4" refers to four high-level events, namely the 4th China City Night-Economy Development Forum, the 2nd China (Changsha) New Consumer City Summit, the Forbes China New Retail Forum, and the New Chinese Tea Culture Festival.

"9" refers to nine major consumption seasons featuring home appliances, African quality goods, convenient life, China-made fashion goods, the Star City nightlife, Hunan cuisine, new energy vehicles, fitness and health preservation, and digital connectivity.

"N" means that each district, county, and county-level city across Changsha will organize various consumption activities in combination with its own characteristics.

Vice Mayor Kang Zhenlin noted that the government work report proposed to boost spending on household appliances, electronic products, and other big-ticket items, continuing to stimulate consumption potential and drive stable growth of consumption. The JD Group is a leader and a pacemaker in the global e-commerce field. It is sincerely hoped that the investment confidence of the JD Group will hold firm, with increasing investment and layout in Changsha, helping Changsha become an international consumer center city and a global R&D center city. Changsha will, as always, serve the enterprises it hosts, including the JD Group, so that they can focus on operations and take bold steps in innovation and development.

Source: en.changsha.gov.cn