The Hunan Provincial Department of Commerce announced on December 12 that, the 4th Time-honored Brand Carnival and the first Hunan 15-minute Convenient Life Festival will take place on Yanghu Water Street, Xiangjiang New Area, Changsha from December 15 to 17. Activities promoting time-honored quality goods and convenience services in communities, enterprise matchmaking talks, and others will be organized.
Time-honored brands are development marks of a place, recording a city's historical, cultural and commercial connotations. They play an important role in satisfying residents' consumption needs. In recent years, Hunan has actively launched demonstration initiatives for time-honored brands. To date, 258 Chinese time-honored brands and Hunan time-honored brands have been cultivated in the province.
The activity promoting time-honored quality goods in communities will include an on-site exhibition and sales of time-honored brand products covering food, crafts, tea, wine, condiments, and health care products. Meanwhile, enterprises will conduct online promotion events and sell products through livestreaming to expand the influence of time-honored brands and products. Additionally, traditional crafts and intangible cultural heritage behind time-honored brands will be on shown on site, including Hunan embroidery, silver jewelry, tea making, and brewing. The aim is to showcase the unique techniques and cultural connotations of time-honored brands and enhance consumers' understanding of time-honored brands and culture. The exhibition venue is located at the Middle Square of Yanghu Water Street, Changsha, and the opening hours are from 10:00 to 20:00.
Promoting the construction of 15-minute convenient life circles in cities is an important carrier for ensuring and improving people's livelihood and restoring and expanding consumption. In recent years, Hunan has continued efforts for the facilitation of urban life services. Huaihua, Changsha, and Changde have successively been selected as national pilot cities in this regard. A number of convenient life circles have been created with a focus on reasonable layout, complete business formats, perfect functions, smart and convenient facilities, and high-quality services. By 2025, every county or county-level city in Hunan Province will build at least one basic, one upgraded, and one quality life circle.
During the activity aimed at promoting convenient services in communities, enterprises from new retail, home appliances, catering, and service industries will be invited to set up an exhibition area featuring green smart home appliances and a real-scene experience area in communities, to spread the concept of green, intelligent, safe consumption to community residents.
Source: en.changsha.gov.cn
