The Inbound Travel Agents' Visit to Zhangjiajie for Exchange and Promotion, part of the China International Travel Mart 2023, was held recently. Shang Bin, deputy director of the Hunan Provincial Department of Culture and Tourism, attended the conference and conducted in-depth exchanges with heads of the Culture Office of the Embassy of the People's Republic of China in Mongolia, the China National Tourism Administration Tokyo Office and other diplomatic missions. They reached a consensus on promoting Hunan's tourism resources, expanding cooperation, and seeking mutual development.

The Inbound Travel Agents' Visit to Zhangjiajie for Exchange and Promotion, part of the China International Travel Mart 2023, was held recently.

During the conference, travel agents from six countries including Japan, Mongolia, Indonesia, India, Spain, and Germany conducted field visits to Zhangjiajie's scenic areas, B&Bs, and cultural creative products bases, and experienced the unique charm of Zhangjiajie's natural landscapes. These travel agents expressed their desire to promote Zhangjiajie's cultural tourism resources and launch tailor-made tourism products for people from their respective countries, enabling people to increase awareness and interest in Zhangjiajie and Hunan.

The meeting.

Since the beginning of this year, the Hunan Provincial Department of Culture and Tourism has seized the positive trend of the recovery of inbound tourism after the COVID-19 epidemic, and has taken multiple measures to accelerate the development of the inbound tourism market. With the introduction of the "Incentive Measures on Inbound Tourism of Hunan Province", the department has carried out cultural tourism promotion activities in the Guangdong-Hong Kong-Macao Greater Bay Area, East Asia, South Asia, Central America and other places, and introduced travel agents from more than 10 countries such as the United Kingdom, the United States, Japan, and South Korea to visit Hunan. The department has sent delegations to participate in the Tourism Expo Japan 2023 in Osaka, 2023 Ctrip Group Global Partner Summit in Singapore, China-ASEAN Expo Tourism Exhibition, and China International Tourism Mart. In the first 10 months of this year, the 108 provincially-monitored travel agencies in the province received 98,100 inbound tourist trips, a year-on-year increase of 9,107.32%. 

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: official website of the Hunan Provincial Department of Culture and Tourism