Hunan Province organized cultural and tourism promotion activities under the slogan of "Welcome to Charming Hunan" in Japan from October 26 to 29. The province held cultural and tourism promotion events, cultural and tourism photo exhibitions and "Hunan brands" boutique exhibitions in Tokyo and Shiga. Additionally, the Hunan delegation attended the Tourism Expo Japan 2023 in Osaka. Li Aiwu, deputy director of the Publicity Department of the CPC Hunan Provincial Committee and director of the Hunan Provincial Department of Culture and Tourism, led the delegation and conducted field surveys. 

Field survey. 

On October 26, Li Aiwu and her delegation visited the Hunan booth at the Tourism Expo Japan 2023 and conducted market research at other Asian countries' booths. They gathered insights into the new trends in tourism consumption and specific product demands of tourists from countries such as Japan, South Korea, India, and Vietnam which are key sources of tourists in Asia. Li Aiwu also met with Ma Xiaochen, director of the China National Tourism Administration Osaka Office.

On October 27, the Hunan Cultural and Tourism Photo Exhibition and the "Hunan Brands" Boutique Exhibition were held in Shiga Prefecture. Through various formats like graphic displays, videos, product interactive events, intangible cultural heritage exhibitions, and artistic performances, the cultural tourism image under the slogan of "Welcome to Charming Hunan" was presented to the public. Travel routes, cultural and creative products, and tourism commodities with Hunan characteristics were also introduced.

On October 29, the Hunan Cultural and Tourism Promotion Event was held in Tokyo. It was attended and addressed by leaders from the China National Tourist Administration Tokyo Office, the China Cultural Center in Tokyo, and other diplomatic missions. 

The Photo Exhibition and Intangible Cultural Heritage Exhibition at the Hunan Cultural and Tourism Promotion Event (Tokyo).

Since the beginning of this year, the Hunan Provincial Department of Culture and Tourism has continuously expanded Hunan's inbound tourism market at large international exhibitions and has promoted Hunan culture abroad, contributing to developing Hunan into a hub for reform and opening-up in inland regions in the new era.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: official WeChat account of the Hunan Provincial Department of Culture and Tourism