The 2023 Ctrip Group Global Partner Summit was held in Singapore on October 24. The Hunan Provincial Department of Culture and Tourism promoted the province's cultural and tourism resources to the world, with the theme of "Welcoming to Hunan."

This summit was Ctrip Group's first global partner summit held after the end of the COVID-19 pandemic. Leading tourism organizations and companies from around the world gathered in Singapore to discuss and exchange ideas on topics like the post-pandemic trends in the tourism industry, innovations in tourism products under the new circumstances, and tourism companies' solutions to these challenges.

Li Aiwu, director of the Hunan Provincial Department of Culture and Tourism, made a presentation themed "Welcoming to Hunan." (Photo/Wang Xiaojing)

The Hunan Provincial Department of Culture and Tourism held a presentation to promote Hunan's cultural and tourism resources at the Marketing Sub-forum held in the afternoon. Li Aiwu, deputy director of the Publicity Department of the CPC Hunan Provincial Committee and director of the Hunan Provincial Department of Culture and Tourism, introduced five calling cards on site. The "five calling cards" involved the remarkable natural beauty represented by Zhangjiajie; the red or revolutionary tradition represented by Shaoshan; the urban leisure life represented by Changsha; the farming culture represented by Chengtoushan Ancient Cultural Site; and, the history and culture represented by Hengshan Mountain.

During the summit, Li Aiwu and her delegation met with senior leaders of Ctrip Group. They conducted exchanges and reached intent for cooperation.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunantoday