The 2023 Hunan (Nanshan) Liuyueliu Folk Song Festival, also the Hunan (Chengbu) High Mountain Agriculture Expo, raised its curtain at Chengbu Miao Autonomous County on the evening of July 23. Chengbu County, renowned as the "home of folk songs in China", was honored with the title of "National Demonstration County for Promoting Ethnic Unity and Progress" at the opening ceremony.

Brilliant singing and dancing performances were staged in three chapters, presenting the origin of folk songs in ancient times and their spatial-temporal evolutions in history and culture.

The Liuyueliu Folk Song Festival has become one of the four major folk festival brands in Hunan Province, and been approved as one of the fourth batch of demonstration projects in the national public cultural service system. This year marks its 25th session, themed "agricultural products from different parts of Hunan Province converge in Miao township, and folk songs from various regions of China sang on Nanshan Mountain".

The festival has five major activities:
-- Opening ceremony and evening gala of the 2023 Hunan (Nanshan) Liuyueliu Folk Song Festival, and also the Hunan (Chengbu) High Mountain Agriculture Expo;
-- High Mountain Food and Music Week;
-- Hunan (Chengbu) Mountain Agriculture Development Seminar and High Mountain Agricultural Products Trade Fair;
-- Hunan-Guangxi Tourism Promotion Conference; and,
-- Summer Retreat and Recreational Activities and the first Nanshan Starry Sky Camping Event.

In recent years, Chengbu has leveraged the folk song festival to promote in-depth integration of culture and tourism resources. It has heated up tourism with the festive celebrations and activities with local characteristics, thoroughly explored ecological culture resources, and developed distinctive projects featuring "tourism + ecology" and "tourism + culture". These efforts have lent strong impetus to boost rural revitalization and high-quality economic development.

Data shows that, Chengbu has received more than five million tourist visits in 2022, generating a comprehensive tourism revenue of over 4.6 billion CNY.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Pang Yuehui

Chinese source: hunan.gov.cn