China's first ule livestreaming industrial base was recently launched in Changsha. It was a new measure introduced by China Post to further explore digital transformation and enter an arena in rural e-commerce livestreaming.

The industrial base is located in the China Post Changsha Branch and covers about 1,700 square meters. It is equipped with an experience center of livestreamed products, small livestreaming rooms, immersive livestreaming rooms, large livestreaming rooms, a multifunction training room, and a multimedia conference room, which can meet the various business needs of Internet livestreaming and e-commerce.

Upon operation, the industrial base will launch a livestreaming program on the traceability of agricultural products sold by China Post as a commission agent, broaden the sales channels and enhance the popularity of these agricultural products, and help increase the sales of agricultural products.

The industrial base will take ule livestreaming as an opportunity to actively participate in major government projects involving rural revitalization, public benefit, and farmers and agriculture assistance. It will tap into five customer groups in villages, cooperatives, households, enterprises, and stores to leverage China Post's advantages in the flow of information, capital, and goods. Through special livestreaming, broadcasting with places of origin, and immersive livestreaming, comprehensive solutions of the whole industrial chain will be offered to enterprises, and authentic cheap but nice goods will be delivered to consumers. The industrial base will serve as a green bridge for B2B trade between urban and rural residents.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: Voice of Hunan