The 10th Changsha Strawberry Music Festival will take place at the Changsha International Convention and Exhibition Center from May 27 to 28. With the theme of "Still -- Still with you", the festival aims to pay respect to those who stay true to their original aspirations through music.

As the largest outdoor music festival in central China, the Changsha Strawberry Music Festival was listed as a classic case for Changsha when winning the title of China's first "City of Media Arts" in the UNESCO Creative Cities Network. Every year, nearly 50,000 music fans are attracted to this live carnival, triggering more than 1 billion of topic attention and making the festival an urban super IP of Changsha. Over the years, the official announcement of the lineup of Changsha Strawberry Music Festival has been on the most searched hashtags of major social media. This has increased Changsha's exposure and popularity and stimulated holiday cultural consumption. As a result, the festival has become a model of the integration of culture and tourism in Changsha.

Initiated in 2014, the annual music festival has attracted over 400,000 spectators, driving Changsha's urban cultural tourism consumption worth nearly ten billion yuan.

Source: en.changsha.gov.cn