The main venue of the Macao Livestream E-commerce Fine Goods Festival. (Photo/Choi Kei Pui)

The Macao Livestream E-commerce Fine Goods Festival was launched at the Portuguese-speaking Countries Products Exhibition Center on November 10. The three sub-venues in Guangzhou, Changsha, and Hangzhou will hold livestreaming activities simultaneously.

The festival was hosted by Taobao Live, Macao Live Streaming Association, and Nam Kwong Logistics Co., Ltd, and supported by the Economic and Technological Development Bureau (DSEDT) of the Government of the Macao Special Administrative Region. DSEDT Director Tai Kin Ip and Liu Yuanchi, general manager of General Management of Alibaba Group's Strategic Development Department, delivered speeches respectively. Choi Kei Pui, president of the Macao Live Streaming Association, gave an introduction to the festival.

Changsha sub-venue of the Macao Livestream E-commerce Fine Goods Festival. (Photo/Chen Qiongjie)

The three sub-venues in Guangzhou, Changsha and Hangzhou will showcase the charm of Macao's high-quality goods through the three themes of food, fashion and treasures. Under the topic of "#直播澳门", Macao fine goods will be promoted through livestreaming and e-commerce platforms. In addition, interactive events will be held between Guangzhou and Macao, Changsha and Macao, and Hangzhou and Macao to jointly promote the healthy and orderly development of Macao's livestream ecology.

The Changsha sub venue is located in Malanshan Video Cultural and Creative Industrial Park, Hunan Province. As China's first radio and television industrial park approved by the National Radio and Television Administration, Malanshan Video Cultural and Creative Industrial Park has attracted more than 3,000 video cultural and creative enterprises to settle down. Based on high-quality IP operation capabilities and talent training, the industrial park has guided and regulated livestreaming to develop in a professional and technological way. A new model of "video + scene + e-commerce" has been created to explore ways to help domestic products going global. This leads to the combination of "cultural content going global + cross-border import and export trade".

"The Macao Livestream E-commerce Fine Goods Festival is held to mark the 23rd anniversary of Macao's return to the motherland. Dozens of e-commerce KOLs from Chinese mainland and Macao will be invited to promote more than 300 high-quality Macao goods," said a person in charge of the festival, adding that the festival is aimed at attracting investment from small and medium-sized enterprises (SMEs) in Macao, helping SMEs to seize the current trend of digital economy development and expand emerging sales models through livestreaming e-commerce channels.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: chinanews