The 3rd China City Night-Economy Development Forum opened in Changsha on October 31st. Zhang Zhigang, former deputy director of the Committee on Economic Affairs of the CPPCC National Committee and former vice minister of the Ministry of Commerce, attended. Zheng Jianxin, deputy secretary of the CPC Changsha Municipal Committee and mayor of Changsha, attended and declared the forum's opening. Tan Ping, CPC Leadership Group deputy secretary of the Hunan Provincial Department of Commerce; Changsha municipal leaders Kang Zhenlin and Li Shun; and Xu Fan, secretary general of the Changsha Municipal People's Government, also participated.

The night economy is the golden key to spurring consumption and boosting the economy. A booming night economy can further strengthen the role of consumption in driving economic development, better promote high-quality urban economic growth, and make cities more vibrant and the people live happier life.

With beautiful natural scenery and unique history and culture, Changsha has activated the night economy with cultural scenes and Internet-famous brands in recent years. As a result, remarkable achievements have been made. Changsha has been selected as one of China's top 10 influential cities in the night economy for three consecutive years. It boasts four national night cultural and tourism consumption cluster areas. According to the latest data, Changsha's night consumption accounted for 52.6 per cent of the all-day consumption.

The forum was jointly hosted by the China General Chamber of Commerce, the Hunan Provincial Department of Commerce, and the Changsha Municipal People's Government. It attracted leaders of relevant government departments and well-known enterprises, experts and scholars from all over the country to share their experience in night economy development. The event helped build a communication and cooperation platform for upstream and downstream enterprises in the consumption industry and further guided and promoted the night economy's high-quality growth.

The forum also featured two parallel forums focusing on consumption brand marketing and consumption investment and financing. Entrepreneurs and investors shared their experience in brand investment and financing, brand marketing and other aspects. In addition, ten excellent cases of night consumption were released at the forum.

Source: en.changsha.gov.cn