On September 13, the Hunan Provincial Department of Culture and Tourism announced that during this year's Mid-Autumn Festival holiday, 956 tourism units included in the provincial statistics and monitoring system received more than 3.56 million tourist arrivals and achieved an operating revenue of over 465 million yuan.

The data showed that 341 tourist areas included in the monitoring system witnessed more than 3.16 million tourist arrivals and achieved an operating revenue of over 411.6 million yuan. Among them, 792,600 tourist trips were made in 13 national 5A-level scenic spots, bringing in an operating revenue of over 57.7 million yuan. Four hundred and six accommodation units included in the monitoring system received 129,400 visits and gained an operating revenue of nearly 52 million yuan. Ctrip platform said that the Top 5 most popular scenic spots in Hunan during the Mid-Autumn Festival holiday are Changsha Tongguan Kiln Ancient Town, Changsha Window on the World, Tianmen Mountain National Forest Park, Shiyan Lake, and Zhangjiajie National Forest Park.

Hunan's tourism industry performed remarkably well nationwide. Changsha ranked third on the Top 10 domestic popular cities list during the Mid-Autumn Festival holiday released by Mafengwo. It was also shortlisted in the Top 10 popular cities for surrounding tours in China released by Ctrip. In terms of accommodation, the Qunar platform announced that Changsha ranked sixth among the Top 10 cities in China for most popular homestay reservations, and Loudi ranked fifth among the Top 10 cities for "starry sky" hotel reservations.

Judging from the market situation provincewide, affected by the epidemic, tourists mainly were those returned to their hometowns and from surrounding counties and cities. Road trips, family visits, and family trips become the mainstream. Fruit picking, barbecues, picnics, and other recreations of family groups increased significantly. The farming experience areas in rural tourist attractions saw massive growth in popularity. The Starry Sky Camping Base in Aizhai Canyon, Xiangxi Tujia and Miao Autonomous Prefecture became immensely popular. It has received more than 15,000 tourist arrivals and the occupancy rate reached 100%.

The integration of culture and tourism continued to bring magnificent benefits. Focusing on the Mid-Autumn Festival, the Teachers' Day, the Tourism Development Conference of Hunan Province and other themes, cities and prefecture provincewide carried out various culture and tourism activities, attracting numerous tourists. Through these colorful cultural and tourism events, the consumption continuously rose. Two hundred and nine cultural service units included in the monitoring system received a total of 274,900 visits.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: hunan.gov.cn