The New Media Research Center of Beijing Normal University, China Daily, and GMW.CN jointly released the "Report of Chinese Overseas Network Communication in 2021". Zhangjiajie ranked second among all the 301 prefecture-level cities (autonomous prefectures, regions, or leagues) in the distribution of the comprehensive index of overseas network communication capacity. Both its Twitter and TikTok communication capacity index topped the list.

The Report collected data from four online platforms including Google, Twitter, YouTube, and TikTok, and calculated the comprehensive index of the overseas network communication capacity of 337 mainland cities in China (excluding Hong Kong, Macao, and Taiwan and including 301 prefecture-level cities) according to the weights of the indicators of different platforms. In 2021, Zhangjiajie placed 26th in the comprehensive overseas network communication capacity and 2nd among 301 prefecture-level cities.

In 2021, Zhangjiajie took the lead in Twitter communication capacity index among all the prefecture-level cities. Judging from the tweets posted on Twitter, most of the contents related to well-known attractions in Zhangjiajie, such as Tianmen Cave, Tianmen Mountain Glass Skywalk, Bailong Elevator, and Tujia Waterwheel. From the perspective of external publicity strategy, Zhangjiajie City was good at using foreign familiar elements to carry out communication activities. For example, after the screening of "Avatar", the slogan "Pandora is Far, but Zhangjiajie is Near" has left a deep impression on foreign netizens.

Zhangjiajie City also made the top among the prefecture-level cities in the ranking of TikTok's communication capacity index. Videos tagged with "Zhangjiajie" on the TikTok platform mainly presented the characteristics of scenery as the core content, emotion as the communication factor, and ordinary users as the main body of publication. The data showed that the majestic peaks, glass skywalk, super straight elevator, and wild monkeys of Tianmen Mountain were the main video symbols, which have successfully attracted a large number of users to interact.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: hunan.gov.cn