The First Tourism Development Conference of Xiangxi Tujia and Miao Autonomous Prefecture will be held in Jishou City in late June, according to a press conference held on June 8. The theme of the event is “fostering a red landmark in the new era, developing a tourism hub in Wuling Mountainous Area”.

The tourism development conference is hosted by the CPC Xiangxi Tujia and Miao Autonomous Prefecture Committee and the People’s Government of Xiangxi Tujia and Miao Autonomous Prefecture, and organized by the CPC Jishou Municipal Committee and the Jishou Municipal People’s Government.

In recent years, Jishou City has successfully established itself as a provincial all-for-one tourism demonstration zone and upgraded two scenic areas to 4A category or above. The Aizhai-Shibadong-Dehang Canyon Scenic Area was the only one in the prefecture that was added to the 5A category, the highest rating for Chinese scenic spots.

The tourism development conference has three stages.

Before the conference, six warm-up events will be held, including:
-- Mainstream media coverage;
-- A press conference;
-- Serial marketing activities;
-- Promoters’ Xiangxi tours and Xiangxi cultural tourism promotion;
-- Publicizing Xiangxi through electronic screens; and,
-- National key network new media’s Xiangxi tours and the annual meeting of China Cultural Tourism New Media Alliance.

During the conference, five activities will be arranged, including:
-- An opening ceremony and an evening gala;
-- The Tourism Development Conference of Xiangxi Tujia and Miao Autonomous Prefecture;
-- A summit forum on promoting rural revitalization through cultural tourism;
-- Field visits of cultural tourism projects; and,
-- “The Taste of Xiangxi” Food Festival.

After the conference, four activities will be held to continue to exert the influence and promote leapfrog development of the cultural tourism industry. They include:
-- A selection of internet-famous sites and high-quality travel routes;
-- A hiking event;
-- Primary customer market expansion, publicity, and marketing; and,
-- Conference achievements publicity.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: Chinanews