The “Taste of Hunan” gourmet brand internet marketing and the opening ceremony of famous Hunan dishes online voting kicked off in Changsha on November 10, 2021. The event will last from November 10 to December 9. Vice Governor He Baoxiang announced the launching of the event.

Six themed activities will be held during the marketing and promotion period. They are: famous Hunan dishes online voting, famous Hunan food bloggers tasting, social platform promotion, H5 creativity of “interesting Hunan cuisine test”, mass promotion of theme posters, and cultural exploration of famous dishes and excellent ingredients. Through online voting, 100 “Famous Hunan Dishes” will be selected from 300 dishes recommended by the provincial organizing committee, including 30 gold medals and 70 silver ones. “Taste of Hunan” 100 famous restaurants, 100 famous chefs, and 100 high-quality ingredients selected by the provincial organizing committee will be displayed online.

During the voting period, the provincial financial authority allocated 6 million yuan of special fund to issue electronic catering vouchers to qualified users who are currently in Hunan Province through such platforms as Ele.me and KouBei. Between November 10, 2021 and January 10, 2022, Changsha will issue a total of 2.28 million yuan in catering coupons. Nearly 100 participating catering companies and more than 300 catering stores will also carry out preferential activities.

This article is from Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: hunan.gov.cn