Hunan Participates in China (Shenzhen) International Cultural Industries Fair

2021-09-24

The 17th China (Shenzhen) International Cultural Industries Fair (ICIF) opened at the Shenzhen International Exhibition Center on September 23, 2021.

ICIF is a national-level, international, and comprehensive cultural industrial exposition supported by Chinese government. Being held for 16 sessions, ICIF has become the highest-level, largest in scale, and most effective and influential fair in China’s cultural industry. It is an important window to showcase opening up in cultural sectors in China.

ICIF is co-hosted by the Publicity Department of the CPC Central Committee, Ministry of Culture and Tourism, Ministry of Commerce, National Radio and Television Administration, China Council for the Promotion of International Trade, Guangdong Provincial Government, and Shenzhen Municipal Government. This year, online and offline activities are combined for the first time, under the current circumstances of routine epidemic prevention and control. The event lasts from September 23 to 27. The main venue of the fair is at the Shenzhen International Exhibition Center, while a cloud-ICIF is accessible via the official website of the event and the WeChat mini-program “文博会”. Beginning from mid-September, 67 sub-venues around Shenzhen would launch a variety of activities.

The booth of Hunan is located in the Cultural Industries Hall A, covering 459 square meters. The theme is “keeping to the right path and making innovations in cultural industry to build a modern new Hunan”. There are three exhibition areas – one main area for cultural and sci-tech integration; and, two featured areas for centenary red, or revolutionary, Party-building history and innovations in traditional culture.

The booth is mainly operated by 5 major state-owned cultural enterprises under the governance of the provincial government – Hunan Daily Press Group, Hunan Broadcasting System, Hunan Publishing Investment Holding Group, Hunan Sports Industry Group, and Hunan Performance Group; the Malanshan Video Cultural and Creative Industrial Park; the Hunan Department of Culture and Tourism; and, Changsha authority. It gives an all-round presentation of the characteristics of Hunan’s cultural industry, and showcases Hunan’s new achievements in boosting high-quality cultural industry development with President Xi Jinping’s important instructions as the guide.

The photos below show the booth of Hunan at the Shenzhen International Exhibition Center. (Photo/Xu Xing, Hunan Daily)