On July 29, a promotion conference on the Hunan provincial regional brands for agricultural products was held in Shenzhen. Hunan agricultural products with high quality attracted nearly 100 purchasing agents from the Guangdong-Hong Kong-Macao Greater Bay Area. Twelve projects were signed on the site and four projects signed a letter of intent, with the total value of contracts reaching 1.0766 billion yuan. Chen Fei, vice governor of Hunan Province, attended and delivered a speech.

The conference aimed to fully demonstrate the achievements of Hunan's agricultural brand building and act as a bridge to promote Hunan high-quality agricultural products to Guangdong, Hong Kong and Macao markets. It focused on Hunan provincial-level regional public brands and geographical indication products, and promoted five major brands including “Xiangjiangyuan” vegetables, Anhua dark tea, camellia oil, Changde rice, and “Xianggan or Hunan-Jiangxi Red” brand.

More than 30 authorized companies from the five major brands participated and displayed more than 100 types of products. All exhibited products are under quality and safety traceability management and agricultural product "ID card" management. Once users scan the QR code on the product packaging, information of the origin and quality can be seen.