Hunan’s first comprehensive service center for production and marketing matchmaking of high-quality agricultural products was officially opened at the Hunan Provincial Agricultural Machinery Affairs Center on May 16, 2021. It aimed to promote matchmaking of production and marketing of agricultural products and create a never-ending “Agricultural Expo”. Hunan Vice Governor Sui Zhongcheng and CPPCC Hunan Provincial Committee Vice Chairman Yi Pengfei attended the operation ceremony.

Hunan is known as the “Land of Fish and Rice”. Its output of agricultural products such as rice, pigs, oil, tea, and aquatic products ranks the top in China. The Hunan Provincial Department of Agriculture and Rural Affairs established the first comprehensive service center for production and marketing matchmaking of high-quality agricultural products, to promote the matchmaking of agricultural product production and marketing, and help Hunan agricultural products and brands become famous. The center, with an exhibition hall area of 9,340 square meters, is divided into four functional areas. The first floor is the BBG Hunan famous and special products hall, which sells high-quality agricultural products in Hunan province offline. The second floor is the city and prefecture agricultural products exhibition hall, which displays the high-quality and characteristic agricultural products and brands of 13 cities and 1 prefecture across Hunan, presenting distinctive regional farming culture. The third floor is the e-commerce and comprehensive service hall, which exhibits the public brands of the agricultural regions of Hunan province and the high-quality agricultural products of Turpan, Xinjiang, and Shannan, Tibet. It also conducts e-commerce operation and consumer business activities. The fourth floor is the studio and publicity hall. It mainly holds activities such as agricultural investment promotion, product release, brand promotion, and procurement and contract signing.

At the ceremony, reporter noticed that the center displayed 413 Hunan high-quality agricultural product brands from 384 Hunan leading agricultural enterprises. The exhibits are for sale throughout the year. In addition, four major e-commerce platforms presented 1,277 Hunan high-quality agricultural product brands in the first group. Liu Zhonghua, academician of the Chinese Academy of Engineering, promoted the “Colorful Hunan Tea”. And Hunan-based brand enterprises such as Sanfeng Tea Industry and Yaozhen Cereals and Oils successfully signed contracts with buyers.

This article is from Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: hunan.gov.cn