“Jin Cai Xia” Hunan embroidery products displayed by Hunan Embroidery Research Institute Co., Ltd. made a stunning appearance and attracted much attention of the audience at the Hunan Pavilion on 2021 China Brand Day. “Jin Cai Xia” is a time-honored brand in China and a calling card of Hunan’s intangible cultural heritage items. It was its second time to participate in the China Brand Day events.

"Jin Cai Xia" Hunan embroidery works were displayed at Hunan’s online and offline exhibition halls. Unlike usual single- and double-sided embroidery, the exhibits were Hunan embroidery cultural and creative products developed independently. The products reproduced Western Han-era embroidery patterns by integrating guochao, or literally "Chinese fashion trend", ethnic style, intangible cultural heritage, and traditional culture.   

The "Flowers" accessories on display included earrings, bracelets, necklaces, hairpins, and hair bands. They were simple and beautiful. "Phoenix" earrings, brooches, and necklaces, that reproduced the phoenix pattern and cloud-like elements of the Western Han Dynasty, won the gold award at the first Malanshan Cultural and Creative Competition. "Zodiac Bronze Mirror", which combined intangible cultural heritage techniques of Hunan embroidery and lacquer, showcased exquisite craftsmanship. The mirror was the outcome of a public welfare education project --“Jin Cai Xia” and Tsinghua University Innovation Workshop.

This article is from Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hnrb.voc.com.cn