The 2021 Hunan Consumption Promotion Season was inaugurated in Shaoyang on April 28. Themed “enjoy consumption, discover Hunan’s charm”, the event aims to upgrade traditional consumption, foster new consumption patterns, and promote consumption in both urban and rural areas. 

According to the Hunan Department of Commerce, two main activities would be held. One is coupon presenting. It is supported by major payment platforms, covering retail sales and catering business. The other is Hunan quality and specialty product promotion, including specialty dishes of counties; time-honored brands; and, quality products for export. The activity will integrate Hunan-based consumption brands to establish pool of quality consumer goods, attract enterprises to use the governmental public service platform for promoting Hunan products to overseas markets, and raise the profile of Hunan-based consumption brands and increase their market shares.

Cities, prefecture, counties, and enterprises and commercial associations will organize consumption promotion activities based on local characteristics. For example, Changsha will launch a nighttime consumption festival; Shaoyang will organize a livestreaming marketing contest to boost rural vitalization with e-commerce; and, Yongzhou will hold the 2nd Yongzhou Lanshan International Leatherwear and Bags and Suitcases Expo.

The Ministry of Commerce launched the 2021 National Consumption Promotion Month on April 25. Based on this, Hunan will organize promotion activities in more forms and longer period. A full-year and fully-covered consumption promotion mechanism with Hunan characteristics will be created.

At the launching ceremony, 13 cities and 1 prefecture promoted their quality and specialty products, such as TRS sausage from Zhuzhou, Nanxian Daoxia Rice from Yiyang, and Longpai Soy Sauce from Xiangtan.

 
This article is from Hunan Provincial Government www.enghunan.gov.cn.

Translator: Pang Yuehui

Chinese source: hunan.gov.cn