The 4th Hunan Cultural Tourism Innovation and Creativity Competition kicked off in Liuyang on December 20, 2020.

The competition was sponsored by the Hunan Department of Culture and Tourism and the Changsha Municipal People’s Government. With the theme of "Splendid Xiaoxiang, Encountering Liuyang", the event aimed to collect cultural tourism creative works. There are six sub-competitions, including:
--Liuyang cultural tourism image design;
--Liuyang souvenir design;
--Liuyang top 10 cuisines and top 10 snakes promotion competition;
--Liuyang city logo design;
--Liuyang city theme music; and,
--Liuyang travel short video. 

The event features resource matchmaking conference; Liuyang cultural tourism festival and competition launching ceremony; cultural creativity salon; works collection; selection and review; award-winning works exhibition and award-presenting ceremony; and, competition results transformation. The prize pool is 500,002 yuan.

The competition is aiming at creating a Liuyang product business system by using the strong media advantages of Hunan Daily Newspaper Group and cooperating with a Hunan-based company. Efforts will be made to facilitate collaboration with Liuyang Cultural Industrial Park and enhance resource matchmaking among design teams, suppliers, distributors, and financial institutions. Physical stores which promote the competition results will be established in Liuyang main scenic spots and central areas.

This article is from Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunan.gov.cn