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15 July 2015

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4 Intangible Cultural Heritage Workshops Designated as Rural Revitalization Model Cases

2023-02-06 Download Print

China's Ministry of Culture and Tourism, Ministry of Human Resources and Social Security, and National Administration of Rural Revitalization recently unveiled a list of 66 model cases of intangible cultural heritage workshops. Hunan has four such workshops being shortlisted, respectively for Liuyang oil-paper umbrella, Xiangxi Miao embroidery, Qifengdu fish rice noodles, and Meishan palm fiber weaving.

During the 13th Five-year Plan period, the Ministry of Culture and Tourism and the former State Council Leading Group Office of Poverty Alleviation and Development jointly launched targeted poverty alleviation work based on intangible culture heritage. They supported regional authorities to construct intangible cultural heritage workshops on the basis of the intangible cultural heritage resources with local characteristics and market prospects, and organize related trainings, exhibitions, and promotion events. These practices helped the local people to get employed near their homes and increase their incomes. There are more than 2,500 such workshops nationwide, including 1,400 in the areas which had been lifted out of poverty. More than 450 counties that emerged from poverty and 85 key counties to receive assistance in pursuing rural revitalization are covered.

The four shortlisted workshops in Hunan this time fully demonstrate the effects of intangible cultural heritage workshops in promoting rural revitalization.


The Liuyang oil-paper umbrella workshop combines traditional oil-paper umbrella making skills, modern freehand sketching creation, and handicraft market demand, to innovate "internet + poverty alleviation" and "village cooperatives + enterprises + poor households" modes. It has developed 15 categories of innovated oil-paper umbrella products, making an annual turnover of nearly six million CNY, and helped more than 50 households shed poverty and get rich.


The Xiangxi Miao embroidery workshop launched a series of supporting programs, such as traditional skills research, Miao embroidery skill trainings, product design improvement, preservation of intangible cultural heritage items, and "intangible cultural heritages + agriculture + tourism". It has provided direct assistance for 1,272 people of poverty-stricken households, and helped over 3,000 people to get employed in related jobs.


The Qifengdu fish rice noodles workshop organized free skill trainings for the local villagers, and innovated traditional techniques and transmission mode. It received more than 200,000 visits annually on average. By the end of 2021, the output value of related business hit 500 million CNY. More than 1,000 people started up their own businesses after getting trained.


The Meishan palm fiber weaving workshop established an exhibition hall. It integrated traditional handicrafts and modern techniques, and independently developed several technical outcomes such as palm shoe making. It created "intangible cultural heritages + poverty alleviation" and "boosting rural revitalization via intangible cultural heritages" modes. By the end of 2021, more than 600 people had been employed in related businesses, with an annual average income per capita between 30,000 and 50,000 CNY.


This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Pang Yuehui

Chinese source: hunan.gov.cn