The 2024 China Brand Day events will be held at the Shanghai World Expo Exhibition & Convention Center between May 10 and 14. At the event, an array of influential Hunan enterprise brands will debut at a characteristic Hunan Pavilion, fully demonstrating the strength and charm of Hunan brands.

The Hunan Pavilion will highlight the province's achievements in brand building and modernized industrial system construction in recent years, focusing on such seven major industrial sectors as high-end equipment manufacturing, new materials, new energy, biomedicine and medical devices, a new generation of information technology, green food processing, and cultural creativity and tourism. It will comprehensively present the brand strengths, innovation results, and potential values of Hunan Province.

More than 70 Hunan brand enterprises will display over 100 exhibits. These exhibits are expected to be more novel and innovative in terms of contents, approaches, interactive experience, and other aspects compared to the previous year.

Established in 2017, the China Brand Day is marked on May 10 every year, which aims to arouse the society's awareness on brand development and create a sound atmosphere for brand building. It now has become an important window for the whole world to understand and familiarize with China's brands, recognizing and sharing the Chinese brands. During this year's event, Hunan will organize various colorful activities at the Shanghai World Expo Exhibition & Convention Center, vigorously promoting Hunan's advantageous enterprise brands, regional brands, and city brands, showing Hunan's brand building achievements, and contributing to China's brand building.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: Voice of Hunan