The 2022 China City Night-Economy Development Forum will be held in Changsha from October 31 to November 1, according to the Changsha Municipal Commerce Bureau on October 25. The forum will once again attract the attention of cities and industries across the country.

Since 2020, Changsha has held the China City Night-Economy Development Forum for two consecutive years and made great efforts to build the city brand of night-time economy. The forum is jointly hosted by the China General Chamber of Commerce, the Hunan Provincial Department of Commerce, and the Changsha Municipal People's Government.

With the theme of "Lighting up Cities that Never Sleep in China", the forum will highlight night economy policy guidance, urban night economy development planning, brand marketing, brand investment and financing, new consumption and other content. Main activities will include an opening ceremony and plenary meeting, forums on consumer brand marketing and investment and financing, themed seminars, roundtable discussions, a government-enterprise matchmaking luncheon, and Changsha night economy inspection tours.

Government representatives and enterprise guests from more than 20 cities including Beijing, Shanghai, Guangzhou and Shenzhen will be invited to the forum. They will discuss how to guide and advance the high-quality development of the night economy; build platforms for policy and theory research, exchanges of brand innovation and management, and brand value display; and, inject continuous momentum into the development of cities and enterprises from multiple dimensions. 

In addition, experts and scholars from the consumer industry, founders of leading brands, and representatives of well-known investment and financing institutions and leading marketing platforms will hold discussions on the marketing and promotion of brand enterprises, brand stories and methodology, the selection of new arenas for new products and other issues, and answer questions on site.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Kuang Zhenzhen

Chinese source: changsha.gov.cn