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15 July 2015

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China Huarong Leaf Mustard Cultural Festival Slated for February

The Hunan Provincial Department of Agriculture and Rural Affairs and the Yueyang Municipal People's Government held a press conference on January 7, 2023. It announced that the 2023 China Huarong Leaf Mustard Cultural Festival will take place in Yueyang's Huarong County between February 23 and 25.

Themed "Huarong Leaf Mustard, a World-Famous Brand", the cultural festival will feature five major activities, including a leaf mustard tasting party; leaf mustard-themed celebrations; onsite itinerant exhibition and observation; a summit on high-quality development of the leaf mustard industry; and, an exhibition of famous and high-quality products.

Leaf mustard producing area in Huarong County has become China's competitive area producing local specialty agricultural products and one of Hunan's top ten modern agriculture industrial clusters. Huarong leaf mustard was selected as one of China's top 100 regional public brands of agricultural products by the Ministry of Agriculture and Rural Affairs. It has a brand value of 1.906 billion yuan, ranking ninth nationwide in the category of vegetables and first in Hunan Province.

In 2022, the development of Huarong's leaf mustard industry is on the fast track of transformation and quality improvement, with the planting area being stable at more than 150,000 mu (10,000 ha.). A total of 30,000 mu (2,000 ha.) of standardized leaf mustard planting base was built. A high-standard leaf mustard industrial park was built, with a standardized workshop of 200,000 square meters. A new standard pickling pool of 230,000 cubic meters was equipped, which offers an additional pickling capacity of 230,000 tons. A big data management platform for Huarong leaf mustard has been built to achieve " the coordination of the leaf mustard industry through a screen, the supervision of the market players of the leaf mustard industry through network, and the traceability of all links of the leaf mustard industry through a QR code".

At present, there are 28 large-scale processing enterprises engaging in leaf mustard in Huarong County, including one national leading enterprise and three provincial leading enterprises, with 140,000 employees. The products are exported to Southeast Asian countries as well as European and American countries. The companies have a combined output value of 8 billion yuan, realizing the integrated development of planting, processing and sales.

A purchase and sales agreement for Huarong leaf mustard was signed at the press conference, with a total contract amount of 280 million yuan.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunan.gov.cn