The 2026 Hunan Cultural Tourism Industry Expo will be held at the Hunan International Convention and Exhibition Center (Mango Center) from August 21 to 23. It was learned that the expo will focus on digital technology and serve as a matchmaking platform.

The 2026 session, themed "Digital Integration of Culture and Tourism, Intelligent Empowerment on Hunan," will cover an exhibition area of nearly 30,000 square meters. More than 500 companies are expected to participate in the expo, with nearly 200 travel agencies nationwide specially invited. It will feature a digital cultural tourism image exhibition area, a cultural and tourism integration image exhibition area, a cultural and tourism consumption exhibition area, and a themed promotion exhibition area.

Digital technology is a highlight. More than 30 leading digital cultural tourism enterprises from inside and outside Hunan will attend, with top-tier companies such as China Digital Culture Group, China Broadnet, iFlytek, and Hikvision all making presence. Hunan Rushi Digital Art Culture Media Co., Ltd., a leading digital art company in Malanshan, will showcase its immersive works, including "Dongting Illusion," "Seeking in Changsha," and "Bamboo Sea Illusion." Hunan Boshi Zhiying Cultural Technology Co., Ltd. will display smart cultural tourism products such as AI travel photography. In addition, leading digital cultural tourism enterprises such as BOE Art and Guangzhou Frontop will offer solutions for diverse scenarios, including digital cultural heritage, smart scenic areas, and immersive experiences.

During the expo, the organizer will set up a matchmaking platform to enable targeted connections between supply and demand. Multiple events, including the 2026 Hunan Digital Cultural Tourism Supply and Demand Matchmaking Activity, the "Mountains and Rivers Meet in Beautiful Hunan" Travel Agency Conference and Cultural Tourism Promotion Conference, and the "ShuYaoTong + Joint Digital Assets" Intangible Cultural Heritage Service Platform Launch and Promotion Event, will build bridges for all parties.

OTA platforms such as Ctrip, Tongcheng, Fliggy, Tuniu, and Meituan, along with mainstream social content platforms like Douyin, Xiaohongshu, and Kuaishou, as well as nearly 200 travel agencies, will gather at the expo to build a cultural tourism ecosystem. Forty travel agencies, in collaboration with tourism destinations and hotels such as Huaxia Cultural Tourism and Dawangshan International Tourist Resort, will bring nearly one thousand exclusive discounted products for the expo. Cultural and tourism organizations from multiple provinces outside Hunan, including Liaoning, Ningbo in Zhejiang, Xianning in Hubei, Qiannan Prefecture in Guizhou, Pingxiang in Jiangxi, Guang'an in Sichuan, Meishan in Sichuan, and Mianyang in Sichuan, will participate in the exhibition. The Shanghai Representative Office of Jeonbuk Special Self-Governing Province in the Republic of Korea will introduce its international cultural tourism resources.

The 2026 Hunan Cultural Tourism Industry Expo is sponsored by the Hunan Provincial Department of Culture and Tourism and hosted by Hunan Daily.

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: Hunan Daily