Six Hunan Brands Shortlisted for China's Renowned Consumer Brands

The Ministry of Industry and Information Technology recently announced the first list of China's renowned consumer brands. Six Hunan-based brands made the list.

 
Jingzhou Fu Ling (poria), Linxiang fishing floats, and Liling ceramics were recognized as regional renowned brands, while Hunan Liling Hongguan Kiln Porcelain, GAEA GEM, and Jingzai Food shortlisted for renowned corporate brands. Additionally, Yanjin Shop Food was included in the growing enterprises list of China's consumer brands.

These shortlisted regional and corporate brands from Hunan showcase distinct characteristics representative of Hunan , feature unique local identities, and enjoy high recognition in their respective industries. The regional brands demonstrate notable competitiveness.

Liling City is known as one of the three "ceramic capitals" in China, while Liling ceramics has been awarded the national geographical indication (GI) trademark.

Linxiang City, China's largest producer of fishing float products, has been titled the "City of Fishing Floats in China" since 2016.

Jingzhou County, the largest assembly center of Fu Ling (poria) in China, with its Fu Ling products being awarded the national GI trademark.

Hongguan Kiln porcelain products are often selected as national gifts for foreign guests.

GAEA GEM is a leading enterprise in the grain, edible oil, and rice industries.

Jingzai Food as a well-known Hunan snack brand is sought-after by consumers for its unique products and flavors.

As of the end of 2024, Hunan has cultivated 12 regional and 53 corporate brands.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Pang Yuehui

Chinese source: Hunan Daily