[GI Product] Yongfeng Chilli Paste

Place of Origin: Shuangfeng, Hunan Province

(2007) No. 182

GI products

Brief Introduction of GI

Shuangfeng has been a big agricultural county for many years, and its main crops are rice, tea, rape and pepper. The food industry has a long history of production.The production of cakes, rice wine, and soy products is quite popular, and the most prestigious one is "Yongfeng Chilli Paste".As early as the 16th century, a few people in Yongfeng began to make "Yongfeng Chilli Paste".The main ingredients is denglong pepper with local flavor and thick meat.First make the wheat cooking, fermentation, grinding, salt, and water tuning into sauce embryos,blended with broken chili exposure into sauce."Yongfeng Chilli Paste"is a famous and special food in Hunan Province. Its production originated in Chongzhen era of Ming Dynasty. Through the continuous exploration, perfection and summary of Chili sauce producers ,a set of unique and complete traditional production techniques has been formed.Experienced sauce-making artists will adjust the enzymatic and drying time according to the enzymatic degree and the unique weather and temperature changes in Yongfeng area."Yongfeng Chilli Paste"in the pottery jar is an "ensemble" of people, peppers and sunshine, which is indispensable.After 100 days of sun exposure, the pepper in the sauce jar grinds off its "bad temper" and precipitates a gentle and sweet taste. Sauce is dried in dog days, and oil is brewed in autumn.

GI Branding Practices and Effectiveness

Shuangfeng has established a special leadership group for the protection and management of geographical indication products of "Yongfeng Chilli Paste", with a dedicated office responsible for its daily work.Normative documents have been issued, including the "Management Measures for the Protection of Geographical Indication Products of 'Yongfeng Chilli Paste'", "Geographical Indication Products of Yongfeng Spicy Sauce Part 1: Quality Requirements", "Geographical Indication Products of 'Yongfeng Chilli Paste'; Part 2: Processing Technology Regulations", and "Management System for the Protection of Geographical Indication Products of 'Yongfeng Chilli Paste' ", make every effort to enhance industrial upgrading and assist in rural revitalization.

 
Promote through new media, micro videos, and actively participate in exhibitions to strengthen the shaping of the "Yongfeng Chilli Paste" brand.Strengthening the construction of the raw material base for "Shuongfeng Chilli Paste", encouraging existing production enterprises and small workshops to renovate drying rooms, appropriately beautifying and promoting the integration of culture and tourism, and promoting the healthy development of the industry.By encouraging leading enterprises to take the lead in innovation and achieve scientific research innovation, we aim to promote high-quality development of industrial chain enterprises.

Source: Belt and Road IP Cooperation Portal

Photo source: CNIPA website