[GI Product] Sangzhi White Tea

Place of Origin: Sangzhi County, Zhangjiajie City, Hunan Province

27564212

GI collective or certification trademarks

Brief Introduction of GI

Sangzhi County is located in the golden latitude zone of tea at 30°north latitude, with an average altitude of 800 meters and an altitude drop of nearly 1800 meters. It is rich in mineral nutrients, with an organic matter content of up to 6.63%.The annual average temperature is 16.2 ℃, and the annual sunshine hours are 1125 hours. It is one of the first national level nature reserves in China and the first in Hunan Province, known as the "Badagongshan Primitive Forest". It is one of the 200 important ecological areas in the world and one of the 17 key areas of biodiversity with global significance in China. As early as 1252, Sangzhi Bai people made white tea for drinking or entertaining family and friends, and has a history of more than 700 years.

 
Sangzhi white tea inherits the traditional air drying process and integrates and innovates the six major types of tea. It incorporates the "sun drying, air drying, shaking, tea cultivation, pressing, and extraction" process, and innovatively optimizes the "leaf cultivation, water circulation, and aroma enhancement" parameters. It has the characteristics of bright soup, mellow and sweet taste, floral fragrance, and long aftertaste. Drinking Sangzhi white tea for a long time has the main effects of beauty and beauty, improving immunity, sterilization and anti-inflammatory, and resisting oxidation.

GI Branding Practices and Effectiveness

One is continuous policy guidance. Sangzhi County has designated the Sangzhi white tea industry as the leading industry with multiple characteristics, and has formulated multiple funding and subsidy policies.

The second is to adhere to ecological development. The county has cultivated 79000 acres of ecological tea gardens, forming a "one park, one belt, one area" pattern of the Badagongshan Large scale White Tea Industrial Park, Renchao Creek Famous White Tea Industrial Belt, and Hongjiaguan Leisure Tea Garden.

The third is to strengthen publicity and marketing. Organize white tea cultural festivals, white tea sports events, and other activities; Advertisements will be placed on CCTV, Tiananmen Square, and high-speed railway stations at airports within and outside the province; We have opened 470 specialized stores for Sangzhi white tea nationwide.

The fourth is to promote technology in tea making. Deepen cooperation with research institutes such as Hunan Agricultural University and Provincial Tea Research Institute, establish the "Xiangfeng Sangzhi White Tea Technology Academy", scientifically research and develop white tea products, and systematically cultivate high-precision talents.

Source: Belt and Road IP Cooperation Portal

Photo source: CNIPA website