[GI Product] Zhangjiajie Berry Tea

Place of Origin: Hunan Province

NO.1738

43179570

GI collective or certification trademarks

Brief Introduction of GI

Zhangjiajie Berry Tea is a type of small-leaf Amur grape plant that grows in the Wuling Mountains of China, with Zhangjiajie as its core area. It is rich in natural active flavonoids, containing up to 43.78%, making it the highest known plant in flavonoid content and earning it the title "King of Flavonoids." Because during its processing the cells break down, the active flavonoid components seep to the surface, forming a "white frost" that resembles mold. The pronunciation of "mold" (霉) is the same as "berry" (莓) in Chinese, hence it is called "berry tea. For centuries, the local Tujia mountain people have consumed this tea, not only for its unique taste but also for its remarkable effects in healing and strengthening the body.

The active flavonoids in Zhangjiajie Berry Tea can kill bacteria, expel phlegm, reduce fever and swelling, lower blood lipids, blood pressure, and cholesterol, and protect the liver. It has significant anti-inflammatory, antibacterial, and antiviral effects on upper respiratory tract infections, acute and chronic pharyngitis, and bronchitis. Additionally, it contains no theobromine or caffeine, is mild in nature, slightly bitter in taste with a sweet aftertaste. Long-term consumption can significantly improve physical fitness, enhance immunity, and improve sleep quality.

GI Branding Practices and Effectiveness

Emphasizing Policy Guidance: The government vigorously implements the "Zhangjiajie City 'One Cup of Tea' Industry Development Plan (2021-2025)" and formulates various funding incentive policies.

Strengthening Promotion and Marketing: Hundreds of small brands are integrated into the "Zhangjiajie Berry Tea" landmark brand for unified participation in exhibitions. Cultural festivals, tasting events, and other activities are held to expand promotion. Advertisements are placed on CCTV, highways within and outside the province, airports, and high-speed rail stations. A special Zhangjiajie Berry Tea train is launched.

Promoting Berry Tea Culture: A Berry Tea Culture Exhibition Hall is established, and the "Five Ones" activities are carried out.

Creating Tea-Tourism Integration: Focusing on the "one core, two wings, three belts" strategy, combining tourism resources to develop premium tea-tourism health and ecological folklore tea-cultural routes. Zhangjiajie Berry Tea is also branded as a "Zhangjiajie Gift" to honor visitors.

Results: Zhangjiajie Berry Tea has become a leading agricultural and prosperous industry in the city. The total planting area reaches 185,000 mu (approximately 12,333 hectares), with an annual comprehensive output value of 2.5 billion yuan, creating employment for 95,000 rural surplus laborers.

Source: Belt and Road IP Cooperation Portal

Photo source: CNIPA website