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15 July 2015

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[National Geographical Indication Products] Xinhuang Dong Red Rice


On May 7, the Hunan Administration of Quality Technology Supervision announced five newly approved national geographical indication products for Hunan Province. They are: Xuefeng Mountain herba houttuyniae; Huitong amorphophallus konjac; Xinhuang Dong red rice; Longshan lilium; and Deshan Daqu liquor. 


A total of 3,000 mu (200 ha.) of red rice are cultivated in Xinhuang County Dong Autonomous County, with an annual output of more than 500 tons.

Background Information (Source:
Red rice is a variety of rice that is colored red by its anthocyanin content. It is usually eaten unhulled or partially hulled, and has a red husk, rather than the more common brown. Red rice has a nutty flavor. Compared to polished rice, it has the higher nutritional value of rices eaten with the germ intact.

Chinese source: