The 2026 Ctrip Trip.Best Global Promotion Conference kicks off in Singapore.

On May 13, the 2026 Ctrip Trip.Best Global Promotion Conference kicked off in Singapore, focusing on promoting China's inbound tourism destinations. Under the theme "Fairyland Zhangjiajie · Mysterious Western Hunan," the event showcased the natural scenery and cultural highlights of the Greater Zhangjiajie International Tourism Area to global travelers, helping to elevate its global profile.

At the promotion conference, five major attractions—Zhangjiajie National Forest Park, Tianmen Mountain, Zhangjiajie Grand Canyon, the 72 Unusual Houses, and Furong Town—made a joint appearance. Through the Trip.Best rankings, the event highlighted two core calling cards: the World Natural Heritage Site featuring spectacular peaks and pristine waters; and cultural experiences centered on Tujia folk customs and ancient town culture.

Based on international travelers' preferences, Ctrip launched several premium travel itineraries at the conference, combining natural landmark sightseeing with cultural night tours. Leveraging its digital capabilities, the company also provided inbound tourists with one-stop services covering transportation and tickets.

Zhangjiajie National Forest Park

This promotional conference marked a significant step forward in the international promotion of the Greater Zhangjiajie Scenic Area. Ctrip will leverage its global supply chain and channel advantages to deepen its presence in Southeast Asia and global markets, helping the Greater Zhangjiajie region connect with the world.

Furong Town

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunantoday