On May 25, following the dispatch instruction, two containers loaded with 100,000 "Pingjiang-made" digital products departed from the Kingwo Global Cross-Border E-Commerce Park in Pingjiang County. These products would travel via Yueyang's Chenglingji Port to Shanghai where they will be transshipped to the United States and Germany. This marks the first time a local manufacturing enterprise has achieved full-container direct overseas shipment via cross-border e-commerce, signaling that Yueyang's cross-border e-commerce industry is shifting from "point-based breakthroughs" to "chain-based clustering."

The shipment was dispatched by the Hunan Orico Technologies Co., Ltd., a leading enterprise in the sector. Since taking root in Pingjiang, the company has brought along over 20 upstream supply chain enterprises to set up operations, establishing a complete industrial chain encompassing component production, finished product assembly, and global sales. "From R&D design and manufacturing to operations, promotion, cross-border logistics, and customs and tax affairs, everything is collaboratively completed within the park," said Xu Yeyou, head of Orico Technologies. He noted that the enterprise is not just engaged in production but is building industrial infrastructure that enables all participants to grow together.

Yueyang has incorporated cross-border e-commerce into the key priorities of its 15th Five-Year Plan for developing open economy. Building on the China (Yueyang) Cross-Border E-Commerce Comprehensive Pilot Zone, the city is advancing toward the goal of "connecting 'Yueyang-made' products to the world through a single network connection," strengthening "port-park model and zone-port linkage," while proactively establishing overseas warehouses, digital trade channels, and supply chain service networks. This inaugural shipment, consisting of full containers shipped directly from Kingwo Park to Chenglingji Port, transforms the disadvantage as a hinterland region into a hub advantage that connects domestic and international markets, achieving a breakthrough in the localized closed-loop ecosystem of cross-border e-commerce. Relying on the one-click distribution, and customs, finance, and taxation services within the park, more and more local enterprises are expected to embark on a new track of "brand globalization," gradually forming a "digital + manufacturing + port" integrated cross-border e-commerce ecosystem.

Pan Hongjun, secretary of the CPC Leadership Group and director of the Yueyang Municipal Bureau of Commerce, noted that the bureau will closely align with the city's overall opening-up strategy, focusing on cultivating business entities, platform construction, channel facilitation, and ecological optimization. The bureau will deepen the "cross-border e-commerce + industrial belt" development model, support leading enterprises in extending, supplementing, and strengthening industrial chains, improve overseas warehouse and logistics distribution systems, and enhance customs clearance facilitation. Efforts will be made to coordinate all parties concerned to cultivate global brands and digital trade talent, safeguard small and medium-sized enterprises' global expansion with a better business environment, and inject commercial momentum into Yueyang's efforts to build a new hub of opening up in inland regions.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunan.gov.cn