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15 July 2015

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Jindong Investment Group Co., Ltd.

Jindong Investment Group Co., Ltd. (hereinafter referred to as "Jindong Group") was founded in 1996, formerly known as "Jinliufu Enterprise" and "VATS Group," and was renamed "Jindong Group" in October 2016. After more than two decades of development, the company has established a business model of "industry + investment." Currently, Jindong Group has nearly 25,000 employees and total assets exceeding 30 billion yuan. Jindong Group operates three segments: ZJLD Group, Huazhi Wine & Spirits, and Jindong Investment. The company's founder and chairman, Mr. Wu Xiangdong, served as a deputy to the 12th National People's Congress and has dedicated 27 years to the development of the liquor industry.


Over the past two decades, guided by the business philosophy of integrity and innovation, Jindong Group has grown steadily. With the joint efforts of its employees and the strong support of over 10,000 upstream and downstream partners, it has ranked among China's Top 500 Private Enterprises.


In the future, Jindong Group will continue to adhere to the development strategy of "industry + investment," providing consumers with more high-quality products and services, investing in the new economy, and creating greater value for society.


ZJLD Group


ZJLD Group is a Baijiu enterprise primarily engaged in the production and sales of sub-high-end and above Baijiu products. It consists of three Baijiu companies: Guizhou Zhenjiu, Jiangxi Lidu, and Hunan Xiangjiao. It operates four major Baijiu brands—Zhenjiu, Lidu, Xiangjiao, and Kaikouxiao—with products covering three major aroma types: sauce aroma, concurrent aroma, and strong aroma. Among Chinese Baijiu enterprises, it holds advantages in multi-brand, multi-category, and multi-regional operations.


Huazhi Wine & Spirits


Huazhi Wine & Spirits Chain Management Co., Ltd. (hereinafter referred to as Huazhi Wine & Spirits) was established on May 26, 2005, with a registered capital of 400 million yuan. Headquartered in Beijing, the company currently has over 2,800 employees and is a leading premium wine and spirits operator and service provider in China.


Jindong Investment


It has successively invested in more than 20 enterprises and projects, including Liling Ceramic Valley, Meili Culture & Tourism, Meili Xiangxi, Furong Xingsheng, and Hengmao Electronics, with cumulative investments exceeding 10 billion yuan.


Chinese source: hunan.gov.cn; official website of Jindong Investment Group